Glossary

Bottom-up attention is exhausting

for the viewer AND the creator.

Learn More

Why They Watch — Case Study: When Attention Backfires — The Outrage Machine

Related Terms

"Can I make this funnier than most people will?" "Copying Is Not Theft" principle "exactly!" response "I looked this up" transparency "I've Fixed My Dad's Printer 47 Times." "if you know, you know" moments "It's Not the Printer." "Taxes for Creatives" by various accountants

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