Glossary

Chapter 7: What "Going Viral" Really Means

Anderson, C. (2006). *The Long Tail: Why the Future of Business Is Selling Less of More.* New York: Hyperion. - Leskovec, J., Adamic, L. A., & Huberman, B. A. (2007). The dynamics of viral marketing. *ACM Transactions on the Web, 1*(1), Article 5.

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