Glossary
dark shares
sharing motivated by negative emotions and negative intentions toward the content or its creator.
Learn More
Why They Watch
—
Chapter 9: The Share Trigger — The Psychology of Why People Pass Content Along
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants