Glossary
hook bank
a running document of hook ideas, categorized by type:
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Why They Watch
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Chapter 16: The Hook Toolbox — 50 Opening Lines, Frames, and Techniques
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants