Glossary

Lens 2 — Algorithm (Ch. 8):

What platform signals likely drove distribution? - Was this interest graph (TikTok), watch-time (YouTube), or hybrid (Instagram)? - What role did the distribution funnel play?

Learn More

Why They Watch — Chapter 12: Anatomy of a Hit — Reverse-Engineering 10 Videos That Broke the Internet

Related Terms

"Can I make this funnier than most people will?" "Copying Is Not Theft" principle "exactly!" response "I looked this up" transparency "I've Fixed My Dad's Printer 47 Times." "if you know, you know" moments "It's Not the Printer." "Taxes for Creatives" by various accountants

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