Glossary
One "yes" = they stay. Three "no"s = they scroll.
## 25 Verbal Hooks at a Glance
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Why They Watch
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Key Takeaways: The Hook Toolbox
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants