Glossary

Pre-strategy metrics:

Followers: 32,000 - Average views: 15,000 - Posting frequency: 5-6 videos/week (high — speed was the priority)

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Why They Watch — Case Study: Riding the Wave vs. Making the Wave

Related Terms

"Can I make this funnier than most people will?" "Copying Is Not Theft" principle "exactly!" response "I looked this up" transparency "I've Fixed My Dad's Printer 47 Times." "if you know, you know" moments "It's Not the Printer." "Taxes for Creatives" by various accountants

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