Glossary
Step 3: Choose one dimension to violate
don't change everything (confusing). Change one thing dramatically.
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Why They Watch
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Case Study: The Unforgettable Format
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants