Glossary

The Empty Frame

Start with an empty frame or surface, then enter it or place something in it. The emptiness creates anticipation.

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Why They Watch — Chapter 3: The Scroll-Stop Moment — First Impressions in Half a Second

Related Terms

"Can I make this funnier than most people will?" "Copying Is Not Theft" principle "exactly!" response "I looked this up" transparency "I've Fixed My Dad's Printer 47 Times." "if you know, you know" moments "It's Not the Printer." "Taxes for Creatives" by various accountants

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