Glossary
The Interrupted Action
Start doing something normal, then stop abruptly. "Wait. Did you see that?"
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Why They Watch
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Chapter 3: The Scroll-Stop Moment — First Impressions in Half a Second
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants