Glossary
your first sound is part of the scroll-stop moment
it's evaluated simultaneously with the first frame through multisensory integration (Chapter 2).
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Why They Watch
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Chapter 3: The Scroll-Stop Moment — First Impressions in Half a Second
Related Terms
"Can I make this funnier than most people will?"
"Copying Is Not Theft" principle
"exactly!" response
"I looked this up" transparency
"I've Fixed My Dad's Printer 47 Times."
"if you know, you know" moments
"It's Not the Printer."
"Taxes for Creatives" by various accountants