Glossary

Emotion

You craft posts designed to maximize emotional arousal — fear, outrage, disgust — to drive engagement and sharing, regardless of factual accuracy.

Learn More

Propaganda — Case Study 33.1: The *Bad News* Game — Prebunking via Simulation
Why They Watch — Case Study: Five More Viral Anatomies

Related Terms

"Can I make this funnier than most people will?" "CNN effect" "Copying Is Not Theft" principle "exactly!" response "I looked this up" transparency "I've Fixed My Dad's Printer 47 Times." "if you know, you know" moments "It's Not the Printer."

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