Chapter 15 Quiz: Cross-Platform Growth and Audience Migration

10 questions — multiple choice. Select the single best answer for each question.

Question 1

A creator has 180,000 TikTok followers, 12,000 YouTube subscribers, and no email list. If TikTok were banned in their primary market tomorrow, which statement best describes their situation?

A) They would be unaffected because their YouTube channel provides sufficient platform diversification B) They would lose access to 93% of their reachable audience with no direct way to contact those followers C) They could use their YouTube channel to quickly rebuild their TikTok audience on the new platform their followers migrate to D) Their brand value and ad revenue potential would be unaffected because followers would simply find them through YouTube

Question 2

In the hub-and-spoke model, what is the primary purpose of spoke platforms?

A) To publish your best and most polished content in multiple locations simultaneously B) To reach new audience segments and repurpose hub content, while funneling audience back to the hub and toward owned media C) To maximize total follower count across all platforms for greater brand deal negotiating leverage D) To diversify revenue streams by building independent monetized channels on multiple platforms

Question 3

The "repurposing hierarchy" described in the chapter moves content in which direction?

A) Email → podcast → video → social B) Short-form → long-form → audio → newsletter C) Long-form → short-form → text → email D) Social → hub platform → owned media → monetization

Question 4

Maya Chen achieved a 6% email conversion rate (TikTok followers to email subscribers), which is above average. The primary factor that drove this conversion rate was:

A) Mentioning her email list in every video using the same scripted call-to-action B) Her large TikTok following, which generated enough volume that even a low conversion rate produced a large list C) Offering a genuinely useful, niche-specific lead magnet (the Sustainable Fashion Starter Guide) that gave followers a clear reason to subscribe D) Using paid advertising on TikTok to drive email sign-ups

Question 5

According to the chapter's equity callout, what is a structural limitation of the "diversify your platforms" advice commonly given to creators?

A) Platform diversification typically reduces content quality because creators spread their attention too thin B) The strategy assumes access to multiple devices, reliable broadband internet, time for cross-platform management, and sometimes paid tools — resources not equally available to all creators C) Most platforms have policies preventing creators from promoting their presence on competing platforms D) Diversification reduces a creator's perceived niche authority by associating them with multiple audiences

Question 6

Which of the following is described as the highest-ownership asset in the owned media hierarchy?

A) YouTube subscribers B) Instagram followers C) Podcast RSS feed subscribers D) Email list

Question 7

The Meridian Collective's cross-platform operation is described as working primarily because:

A) They focus exclusively on gaming, which has a large audience on every platform simultaneously B) Each member has clear ownership of a specific platform, distributing the workload and preventing management gaps C) They repurpose all of their YouTube content directly to TikTok and Instagram without modification D) They have a formal LLC structure that allows them to hire part-time staff for platform management

Question 8

A creator announces a new newsletter by posting on their YouTube community tab: "Hey everyone, I just started a newsletter — go subscribe!" Two weeks later, they have received only 47 sign-ups despite having 95,000 YouTube subscribers. What is the most likely explanation?

A) YouTube's algorithm suppresses posts that contain links to external websites B) The announcement failed to provide a compelling reason (exclusive value, access, depth) that justified the friction of following the creator to a new platform C) Newsletters are not an effective audience migration destination for YouTube creators specifically D) The community tab is not visible to subscribers who use the YouTube mobile app

Question 9

What does the chapter identify as the most important cross-platform metric — more important than raw follower count or reach numbers?

A) Total monthly video views across all platforms B) Comment rate across platforms compared to industry benchmarks C) Email list additions by source (which platforms are most effectively driving migration to owned media) D) The ratio of organic to paid follower growth on each platform

Question 10

According to the chapter, when should a creator consider abandoning a spoke platform they have been maintaining for 90 days?

A) When the platform's total user base stops growing B) Whenever a competing creator exits the platform C) When the audience being reached is not migrating toward hub or owned media, creating for the platform produces no repurposing leverage, and the time cost is coming at the expense of hub platform quality D) After 90 days if the platform has not generated at least 1,000 new followers

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