Chapter 33 Exercises

Exercise 1 — The Knowledge Asset Inventory (Individual, 45–60 minutes)

Complete a full personal Knowledge Asset Inventory using the four-step process from Section 33.2.

Step A: Set a 30-minute timer and write down every skill, workflow, framework, tool, or system you use in your content creation or business. Aim for at least 25 items. Do not filter — list everything.

Step B: Review your DMs, YouTube comments, email, and TikTok/Instagram comments from the last 90 days. List every question people have asked you about your process, skills, or business. What do they want to know?

Step C: For each intersection between your skills and audience questions, complete this sentence: "After learning/using this, my audience will be able to _____." Write the transformation for at least 5 potential products.

Step D: Rank your top 5 by: (1) strength of audience demand signals, (2) size of transformation delivered, and (3) your genuine interest in teaching it.

Deliverable: A ranked list of 5 potential products with their transformation statements. Share with a classmate or peer for feedback on which sounds most compelling from a buyer perspective.

Exercise 2 — Design and Pitch a Productized Service (Individual or Pairs, 60–90 minutes)

Design a fully scoped productized service using the five-question framework:

  1. What is the exact deliverable? (Name it, describe it, specify the format)
  2. What does the client need to provide? (Inputs required)
  3. What is the exact timeline? (Start to delivery)
  4. What is explicitly excluded? (Scope boundaries)
  5. What is the price? (Using value-based formula)

Research component: Find 3 real creators or freelancers in your niche who offer productized services. How do they describe them? How do they price them? What do you notice about how they frame the outcome versus the process?

Pitch component: Write a 150-word sales description of your productized service as if it were appearing on your website. Share it with two people who represent your target customer and get their reaction: Would they buy this? What would make them more likely to buy?

Exercise 3 — Course Transformation Design (Individual, 45 minutes)

Take one piece of expertise you identified in Exercise 1 and design it as a course using transformation-based curriculum architecture.

Part A — Topic vs. Transformation contrast: Write the course curriculum two ways. First, organize it around topics (what you know). Then reorganize it around the student's journey from their current frustrated state to their desired outcome. How are the two versions different?

Part B — Course spectrum decision: Based on your topic and audience, which tier of the course spectrum is most appropriate (mini-course, standard course, comprehensive course, mastermind)? Justify your decision with specific reasoning about your audience's ability and willingness to pay, your proof of concept, and the depth of transformation required.

Part C — Pre-sale strategy: Write the exact announcement you would use to pre-sell this course to your audience. Include the founding member price, what they get, when they receive it, and why they should buy now rather than wait.

Exercise 4 — Template Audit and Design (Individual, 30–45 minutes)

This exercise helps you recognize the template products already embedded in your workflows.

Part A: List 10 things you do regularly in your content creation process. (Examples: writing captions, planning a video, responding to brand inquiries, posting a Reel, creating a thumbnail)

Part B: For each item, ask: Is there a template, checklist, formula, or system I use (even informally) to do this? Write down the implicit template for at least 5 of the 10 items.

Part C: Pick one of those templates and build the actual product. Create the Notion template, Google Doc, PDF checklist, or worksheet that reflects your real workflow. Make it genuinely useful — not generic, but specific to your niche and approach.

Part D: Write the product title and description using the "steal my system" frame. Compare it to a title written in a generic frame. Which would you be more likely to buy?

Exercise 5 — Product Ladder Architecture (Individual or Small Group, 60 minutes)

Design a three-tier product ladder for your creator business.

For each tier, specify: - Product name and format (course, template, membership, service, etc.) - Target buyer (who is this for and where are they in their journey?) - Transformation promised - Price point and justification - How this product creates demand or readiness for the next tier

Connection mapping: Draw arrows showing how a customer might move through your product ladder. What event triggers the move from entry to core? From core to premium? What does the customer experience at each stage that makes them want more?

Competitive check: Research 2–3 creators in your niche who have published product information. How is their product ladder structured? What can you learn from their approach? What would you do differently?

Exercise 6 — Pre-Sale Live Test (Advanced, 1–2 weeks)

This is an applied exercise for students who have an existing audience of any size.

Week 1: Announce a product you are considering building. Be honest — say you are thinking about making this and want to know if it would be useful. Include a specific description of what the product would contain and what transformation it would deliver. Offer early-bird pricing for people who want to reserve a spot.

Tracking: Record how many people respond, how many say they would buy, and what questions they ask. Questions reveal what is unclear in your product design. Objections reveal what barriers exist to purchase.

Week 2: If you got 5+ people willing to pay, build and deliver a minimum version. If you did not, conduct 3 short interviews with people in your audience asking why they would not purchase. What did you learn about demand, pricing, or framing?

Reflection: Write 500 words on what the experiment taught you that you could not have learned from internal deliberation.

Exercise 7 — Scalability Audit (Individual, 30 minutes)

For creators who already have products, services, or income streams, conduct a scalability audit.

List all current income sources. For each one, answer: - Does this require your personal time to deliver? How many hours per transaction? - Could this be systematized and automated? - Could this be delegated to a trained team member? - Does this scale linearly with time, or could revenue grow without proportional time increase?

Create a 2x2 matrix: Plot each income source on axes of "scalability potential" (low to high) and "current revenue contribution" (low to high). Focus your productization energy on the quadrant with high scalability potential.

Delegation opportunity: For any high-revenue activity that requires significant personal time, identify one specific task within that activity that could be documented, systematized, and handed off. Write the documentation for that task as if training a new hire.