Exercises: Ethics, Mental Health, and Responsible Creation
Part A: Understanding the Attention Economy
Exercise 1: The Platform Incentive Audit Choose one social media platform you use regularly. Write out: How does this platform earn revenue? What behaviors in users maximize this revenue? What content types does the algorithm reward? Given these incentives, what types of content does the platform structurally reward, and what types does it structurally disadvantage? Does this match what you want to be creating?
Exercise 2: The Outrage Algorithm Test Scroll your feed for 10 minutes and categorize each piece of content you see: Does it activate outrage, anxiety, comparison, or compulsive checking behavior? Does it inform, connect, entertain, or uplift? What percentage falls into each category? What does this ratio suggest about the algorithmic optimization of the feed you're encountering?
Exercise 3: Your Place in the Ecosystem Look at your last 10 pieces of content. For each, honestly assess: Does this contribute to outrage, anxiety, or comparison? Does this counteract those things? Is it neutral? Write your honest assessment. Then write one sentence about what you'd want the average of your content to look like on this spectrum going forward.
Part B: Accuracy and Misinformation
Exercise 4: The Source Trace Take a specific factual claim you've made in a video (or one you're planning to make). Trace it to its primary source: the actual study, document, statement, or event — not a summary of the summary. What did the primary source actually say? How does it compare to how the claim was framed when you encountered it? Does the primary source support the claim as you've been stating it?
Exercise 5: The "Sounds Right" Test Find three claims that your audience has shared enthusiastically in comments — things they accepted without pushback because it matched their existing worldview. Now check each one: is it actually verifiable? This exercise reveals your and your audience's susceptibility to motivated reasoning and confirmation bias.
Exercise 6: The Correction Protocol Design Write your personal correction protocol: When you discover you've shared inaccurate information, what specifically will you do? How prominent will the correction be relative to the original error? How will you ensure the correction reaches the viewers who saw the error? Having this protocol in advance makes it easier to follow when the moment comes.
Exercise 7: The Opinion vs. Fact Audit Review your last five videos. For each, identify every claim. Classify each as: established consensus, well-supported research finding, emerging/contested research, opinion with reasoning shown, opinion stated as fact, uncertain/speculative. How often are opinions labeled as such? How often are you stating "the fact is" when the more accurate framing would be "I believe" or "the research suggests"?
Part C: Body Image and Comparison
Exercise 8: Your Presentation Inventory Honestly assess your current content practice: What editing do you do to your appearance? What lighting choices affect how you look? What do you filter out of your background or environment before filming? This isn't an accusation — it's an audit. Some choices are completely legitimate (good lighting is good filmmaking). The question is: what is the gap between how you present and how you actually appear?
Exercise 9: The Reference Class Contribution If 100,000 teenagers regularly watched your content, what reference class of "normal" would they absorb from it? What standard of appearance, environment, and life presentation does your content implicitly communicate? Does that reference class match the reality of your own life? Does it match the reality of your audience's life?
Exercise 10: The Authenticity Moment Design Design one "authenticity moment" you could incorporate into your regular content — a regular window into the non-ideal, non-optimized version of your creative life. This might be a monthly "reality" post, bloopers, or simply filming one video without additional lighting adjustments. What would this look like for your channel specifically?
Part D: Mental Health
Exercise 11: The Validation Dependence Self-Assessment Rate yourself on each of the following (1 = not at all, 10 = extremely): - "My mood on any given day is heavily influenced by how my most recent video performed" - "I check my analytics more than once per day" - "I feel genuinely inadequate when I see other creators outperforming me" - "I post content I'm not proud of because I'm worried about my posting consistency" - "I struggle to enjoy time away from content creation because I feel like I'm falling behind"
Scores above 5 on multiple items suggest validation dependence patterns worth addressing. Write two specific practices you could implement to develop more intrinsic measures of creative value.
Exercise 12: The Success Redefinition Write your personal definition of "successful creator" — without using any metric that involves comparison to other creators or absolute follower counts. What does success look like in terms of your craft development, your community relationships, your personal creative satisfaction, and your life balance? Keep this document somewhere visible.
Exercise 13: The Hate Response Protocol Prepare, in advance, your personal protocol for handling hostile comments, coordinated criticism, or targeted harassment. Write specifically: what you will do (block, document, report), what you will not do (engage publicly, respond to individual harrassers), who you will tell, and what you will tell yourself in the moment. Having this protocol before the situation reduces the chance of making emotionally reactive decisions in the middle of it.
Exercise 14: The Support Network Audit Who in your life knows what you're building as a creator, understands the challenges of it, and could support you if you encountered creator burnout, harassment, or a public mistake? If the honest answer is "nobody" or "one person," this is worth addressing. Isolation amplifies every difficulty. Who could become part of this support network?
Part E: Building Your Code of Ethics
Exercise 15: The Values Statement Write a one-page personal values statement for your creative work. Not rules ("I will not...") but underlying values ("I believe that my audience deserves...," "I believe that honesty means...," "I believe that humor is only ethical when..."). This is for you, not for public posting.
Exercise 16: Your Specific Commitments Based on your values statement and content type, write five to eight specific, actionable commitments using the format: "When [situation], I will [specific action]." These should cover your most likely ethical challenges, not abstract scenarios. Make them specific enough that you could check whether you followed them.
Exercise 17: The Five-Question Pre-Publish Checklist Customize the five-question ethics checklist from Section 38.6 to your specific content type. Which questions need more specificity for your use case? Are there additional questions unique to your content category that should be added? Write your personal version of this checklist and use it on your next five videos before posting.
Exercise 18: The Boundary Mapping Exercise Write out the things you're not willing to do for views, subscribers, or brand deals — regardless of how much they might help your growth. Be specific. Include: content types you won't make, accuracy standards you won't compromise, ethical lines you won't cross, personal information you won't share, and any non-negotiable values you bring to your creative work. Knowing your limits in advance makes them easier to hold when tested.