Chapter 17 Quiz — Mobile SEO
Twenty-five self-check questions. Answer before opening the key at the bottom.
Part 1 — Multiple choice
1. Mobile-first indexing means that Google predominantly uses which version of your page for indexing and ranking?
- A) The desktop version
- B) The mobile version
- C) Whichever version loads faster
- D) A separate AMP version
2. Under mobile-first indexing, how many search indexes does Google maintain?
- A) Two — one mobile, one desktop
- B) Three — mobile, desktop, and AMP
- C) One — built from the mobile version
- D) One per country
3. Which crawler does Google predominantly use for mobile-first indexing?
- A) Googlebot Desktop
- B) Googlebot Smartphone
- C) AMP Cache Bot
- D) Bingbot
4. Which mobile configuration does Google recommend as the default?
- A) Separate m-dot URLs
- B) Dynamic serving
- C) Responsive design
- D) AMP-only
5. The single biggest advantage of responsive design over separate m-dot URLs is that responsive design:
- A) Loads instantly from Google's cache
- B) Makes content parity automatic (one HTML document per page)
- C) Guarantees a top-three ranking
- D) Removes the need for a viewport tag
6. Content hidden behind an accordion on mobile is indexed at full weight as long as:
- A) It is expanded by default
- B) It is present in the mobile HTML (not fetched by JavaScript only after a tap)
- C) It appears above the fold
- D) It is also on the desktop version only
7. The viewport meta tag width=device-width, initial-scale=1 primarily tells the browser to:
- A) Block pop-ups on mobile
- B) Size the page to the device's screen instead of shrinking a desktop-width layout
- C) Enable click-to-call
- D) Cache the page for offline use
8. Google's guidance puts a comfortably tappable target at roughly:
- A) 12 pixels with no spacing
- B) 48 pixels with about 8 pixels of spacing
- C) 100 pixels, edge to edge
- D) There is no guidance; any size is fine
9. An intrusive interstitial that can trigger a demotion is best described as:
- A) A cookie-consent notice required by law
- B) A small banner at the bottom of the screen
- C) A pop-up that covers the main content when a user arrives from mobile search
- D) A login box on genuinely gated content
10. Why do mobile Core Web Vitals scores tend to be worse than desktop for the same page?
- A) Google penalizes mobile on purpose
- B) Phone networks are slower/variable and phone CPUs are weaker, slowing loading and JavaScript
- C) Mobile pages always have more images
- D) They don't — mobile is usually faster
11. In PageSpeed Insights, mobile and desktop are reported separately. For ranking purposes, which is generally closer to what Google assesses?
- A) Desktop
- B) Mobile
- C) The average of the two
- D) Neither; the lab score is what's used
12. Click-to-call is implemented with which kind of link?
- A)
<a href="mailto:..."> - B)
<a href="tel:..."> - C)
<a href="sms:..."> - D) A plain-text phone number
13. For an urgent "furnace repair near me" search on a phone, the most valuable conversion is usually:
- A) A newsletter signup
- B) A phone call
- C) A social-media follow
- D) A PDF download
14. On a mobile "near me" SERP with local intent, the element that typically dominates the visible screen is:
- A) The ten organic blue links
- B) The local pack (map + business listings with Call/Directions)
- C) A featured snippet
- D) An image carousel
15. AMP stands for:
- A) Advanced Mobile Protocol
- B) Accelerated Mobile Pages
- C) Automated Markup Platform
- D) Adaptive Media Presentation
16. What removed AMP's single biggest incentive?
- A) The Helpful Content Update
- B) The Page Experience update opening Top Stories to any fast, quality page
- C) The Medic update
- D) Google shutting down AMP entirely
17. In December 2023, Google retired which of the following?
- A) Google Search Console
- B) The Mobile-Friendly Test tool and the Mobile Usability report
- C) PageSpeed Insights
- D) Core Web Vitals
18. A page's content exists only on the desktop layout, not in the mobile HTML. The most accurate statement is:
- A) It ranks normally because Google still has the desktop version
- B) It is at real risk of not being indexed, because Google reads the mobile version
- C) It gets a small ranking penalty but is otherwise fine
- D) AMP will fix it automatically
19. Which statement about mobile-friendliness as a ranking factor is most honest?
- A) It is the single largest ranking factor
- B) It is a real but modest page-experience consideration, not a dominant lever
- C) It has no effect whatsoever
- D) It guarantees a first-page ranking
20. Rivertown's current header renders its phone number as an image. The highest-ROI fix is to:
- A) Add AMP to the site
- B) Convert the number to a tappable
tel:link, visible without scrolling - C) Increase the font size of the image
- D) Move the number to the footer
Part 2 — Short answer
21. In one sentence, explain the difference between a ranking factor and a visibility prerequisite, using mobile-first indexing as the example.
22. A developer collapses your long article behind "Show more" on mobile. What is the one question that decides whether this is fine or a parity disaster?
23. Name two things responsive design does not do for you, even though it guarantees parity.
24. Why is building brand-new AMP pages "for SEO" in the current era usually a poor investment?
25. Give the two-front answer for a local business facing a local-pack-dominated mobile SERP: one front this chapter owns, one front Chapter 25 owns.