Further Reading — Chapter 9: Bandwagon, Social Proof, and Manufactured Consensus


Foundational Academic Works

Asch, Solomon E. "Opinions and Social Pressure." Scientific American 193, no. 5 (1955): 31–35. The accessible Scientific American version of Asch's conformity research, written for a general educated audience. The best starting point for the experimental evidence on social pressure and individual judgment. Pairs with Asch's fuller treatment in Social Psychology (Prentice Hall, 1952).

Cialdini, Robert B. Influence: The Psychology of Persuasion. New York: HarperCollins, 1984 (multiple updated editions). The foundational popular treatment of social proof as one of six principles of influence. Chapters on social proof and on "liking" are directly relevant to this chapter's themes. Accessible and evidence-grounded.

Noelle-Neumann, Elisabeth. The Spiral of Silence: Public Opinion — Our Social Skin. Chicago: University of Chicago Press, 1984. The book-length development of the spiral of silence theory, with historical examples and theoretical elaboration. The original 1974 article ("The Spiral of Silence: A Theory of Public Opinion," Journal of Communication 24, no. 2) is more compact.

Bond, Rod, and Peter B. Smith. "Culture and Conformity: A Meta-Analysis of Studies Using Asch's (1952b, 1956) Line Judgment Task." Psychological Bulletin 119, no. 1 (1996): 111–137. The comprehensive cross-cultural meta-analysis of Asch's paradigm. Essential for understanding the cultural variability of conformity effects and for contextualizing the original experimental findings.


On Astroturfing and Front Groups

Beder, Sharon. Global Spin: The Corporate Assault on Environmentalism. White River Junction, VT: Chelsea Green Publishing, 1997. An early systematic account of corporate astroturfing tactics targeting environmental regulation, with detailed case studies of front group operations. Written before much of the tobacco litigation discovery but still valuable for the analytical framework.

Oreskes, Naomi, and Erik M. Conway. Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming. New York: Bloomsbury Press, 2010. The essential account of how the manufactured doubt strategy developed in the tobacco context was transferred to climate science and other domains. Detailed on the specific individuals, organizations, and tactics. Directly relevant to Chapter 9's tobacco case study and previews Chapter 26's deeper treatment.

Rampton, Sheldon, and John Stauber. Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Future. New York: Tarcher/Putnam, 2001. A detailed account of corporate use of third-party advocacy, front groups, and manufactured science for public relations purposes. Somewhat polemical in tone but well-sourced on documented cases.

Truth Tobacco Industry Documents. University of California, San Francisco Library. Available at: industrydocuments.ucsf.edu/tobacco. The primary source archive for tobacco industry internal documents made public through litigation. Directly searchable for TASSC, Tobacco Institute, and related front group operations. An invaluable resource for anyone studying how astroturfing is actually designed and managed.


On Digital Manipulation and Bot Networks

Ferrara, Emilio, Onur Varol, Clayton Davis, Filippo Menczer, and Alessandro Flammini. "The Rise of Social Bots." Communications of the ACM 59, no. 7 (2016): 96–104. The foundational academic overview of bot network operations, detection methodologies, and the social proof implications of artificial engagement. Technically accessible; the standard citation for bot prevalence estimates.

Guess, Andrew, Jonathan Nagler, and Joshua Tucker. "Less Than You Think: Prevalence and Predictors of Fake News Dissemination on Facebook." Science Advances 5, no. 1 (2019): eaau4586. The key empirical study on the distribution of fake news sharing. Essential for complicating the "fake news is everywhere" narrative and for understanding what manufactured social proof of widespread false belief can itself accomplish.

Howard, Philip N. Lie Machines: How to Save Democracy from Troll Armies, Deceitful Robots, Fake News, and New Rules of Social Media. New Haven: Yale University Press, 2020. A comprehensive and accessible account of computational propaganda operations by the founder of the Oxford Internet Institute's Computational Propaganda Project. Strong on the organizational structures behind bot networks.

Renée DiResta et al. "The Tactics and Tropes of the Internet Research Agency." Senate Intelligence Committee documentary support, 2018. Published through New Knowledge. One of the primary analytical documents prepared for the Senate Intelligence Committee's investigation, providing detailed analysis of IRA operations across platforms.

U.S. Senate Select Committee on Intelligence. Report of the Select Committee on Intelligence on Russian Active Measures Campaigns and Interference in the 2016 U.S. Election. Volumes I–V. Washington, DC: United States Senate, 2019–2020. The primary government source for documented IRA operations. Freely available online. Volume II covers social media operations in the most detail. An essential primary source for anyone studying computational social proof.


On Polling, Surveys, and Manufactured Numbers

Asher, Herbert. Polling and the Public: What Every Citizen Should Know. 9th ed. Washington, DC: CQ Press, 2016. The standard accessible introduction to polling methodology, question design, sampling, and the interpretation of survey results. Covers push polls, question framing effects, and the literacy skills needed to evaluate polling claims.

Bishop, George F. The Illusion of Public Opinion: Fact and Artifact in American Public Opinion Polls. New York: Rowman & Littlefield, 2005. A more critical treatment of how polling methodology shapes results, with specific attention to question framing, question order effects, and the instability of expressed opinion under variation in survey design.


On Historical Manufactured Consensus

Gellately, Robert. Backing Hitler: Consent and Coercion in Nazi Germany. Oxford: Oxford University Press, 2001. Nuanced historical analysis of the relationship between manufactured consensus and actual German public opinion under the Nazi regime. Complicates both "all Germans supported Hitler" and "all Germans were secretly resistant" narratives. Directly relevant to the chapter's Volksgemeinschaft analysis.

Sproule, J. Michael. Propaganda and Democracy: The American Experience of Media and Mass Persuasion. Cambridge: Cambridge University Press, 1997. Historical account of American propaganda practices including the Committee on Public Information, the Four-Minute Men, and subsequent commercial and political developments. Essential context for the WWI section.


On Detection and Counter-Measures

Nimmo, Ben. "Anatomy of an Info-Op." Atlantic Council Digital Forensic Research Lab. Available at: dfrlabs.org. The DFRLab publishes ongoing case analyses of documented influence operations, with specific focus on detection methodologies. The website is a living reference for current cases, organized analytically by technique.

Starbird, Kate. "Examining the Alternative Media Ecosystem Through the Production of Alternative Narratives of Mass Shooting Events on Twitter." ICWSM 2017 Proceedings. Research on how coordinated social media behavior produces apparent consensus around false alternative narratives. Methodologically instructive for how researchers identify coordination signatures.

Wardle, Claire, and Hossein Derakhshan. Information Disorder: Toward an Interdisciplinary Framework for Research and Policy Making. Council of Europe, 2017. Available at: rm.coe.int. The framework report that introduced the misinformation/disinformation/malinformation taxonomy widely used in media literacy education. Chapter 2 on coordinated information operations is particularly relevant.


For Students Pursuing Inoculation Campaign Research

Tracking Astroturfing in Your Community: - IRS Form 990 Search: search.irs.gov/nonprofit — free database of nonprofit organization filings - ProPublica Nonprofit Explorer: projects.propublica.org/nonprofits — user-friendly interface for Form 990 data - InfluenceMap: influencemap.org — tracks corporate lobbying and front group activity in the climate policy space - LittleSis: littlesis.org — database of connections between corporations, think tanks, and government figures

Bot Detection Resources: - Botometer: botometer.osome.iu.edu — Indiana University tool for assessing Twitter account bot likelihood - Bot Sentinel: botsentinel.com — tracking and analyzing inauthentic Twitter activity - Stanford Internet Observatory: io.stanford.edu — academic research on influence operations with publicly available reports

Polling Evaluation: - American Association for Public Opinion Research (AAPOR): aapor.org — professional standards for polling methodology, including guidance on evaluating poll quality - FiveThirtyEight Pollster Ratings: projects.fivethirtyeight.com/pollster-ratings — historical accuracy records for major polling organizations, useful context for evaluating specific polls


Further Reading for Chapter 9. See also the Bibliography appendix for full citation details. Chapter 10's Further Reading continues the manufactured authority theme.