Chapter 20 — Exercises
Totalitarian Propaganda: Nazi Germany and the Soviet Union
Exercise 1: Systematic Technique Analysis — A Nazi Propaganda Film Excerpt
Objective: Apply the Part 2 analytical taxonomy to a primary source document from the Nazi propaganda system.
Background:
The film Triumph of the Will (Triumph des Willens, 1935), directed by Leni Riefenstahl and produced under Joseph Goebbels's supervision, documented the 1934 Nuremberg Rally. It is widely studied as one of the most technically sophisticated propaganda films ever made. The opening sequence (approximately the first fifteen minutes) depicts Hitler's arrival by aircraft over Nuremberg, descending through clouds to a city awaiting him, with enormous crowds assembled and cheering.
For this exercise, you will analyze this sequence against the propaganda technique taxonomy. If you do not have access to the film, use the description in this exercise combined with the Chapter 20 analysis of visual propaganda and bandwagon techniques.
The Sequence (for analysis):
The film opens with aerial footage of clouds. Hitler's aircraft emerges from the clouds, descending toward the city of Nuremberg spread below. The camera cuts between the plane (carrying Hitler) and the crowds assembled in streets, looking upward toward the aircraft. A shadow of the plane falls across marching columns of uniformed men. The plane lands; Hitler emerges to enormous crowds. The narration frames the year as 1934 "A.D." — Anno Domini, the year of Our Lord — and locates it in relation to Germany's "twentieth year of suffering" and "first year of German rebirth."
Questions:
Part A: Technique Identification For each of the following technique categories from Part 2, identify at least one specific element of the described sequence that instantiates that technique. Be specific: name the visual or verbal element, explain the mechanism, and explain the intended psychological effect.
-
Myth and transcendence: What metaphysical or quasi-religious significance is constructed for Hitler's arrival? How does the visual grammar (descent from clouds, shadow on marching columns) construct this significance?
-
Bandwagon/manufactured consensus: How does the film use crowd imagery to construct an image of mass enthusiasm? What choices does the director make that select for this image rather than any other?
-
Authority appeals: What specific claims does the film make about the legitimacy of Nazi authority? How does the visual language support these claims?
-
Fear and safety: The 1934 Nuremberg Rally came one year after Hitler's assumption of power, following the turmoil of the Weimar period. How does the imagery of ordered columns, disciplined crowds, and Hitler's commanding presence construct a message about safety and stability?
-
Simplification: What complex political reality is being simplified in this sequence, and into what simpler narrative?
Part B: Medium Analysis Chapter 12 of this course analyzed visual propaganda and the specific affordances of film as a propaganda medium. Write a paragraph (150-200 words) addressing: what can film do that print media cannot, in the service of propaganda? What specific capacities of film (movement, music, editing, scale, the camera's ability to select) are being exploited in this sequence?
Part C: Intentionality and Effect Riefenstahl claimed throughout her postwar life that Triumph of the Will was a documentary, not propaganda — that she simply filmed what was there to film. Evaluate this claim. Is there a meaningful distinction between "documenting" a staged spectacle and "creating" propaganda, when the spectacle itself was designed for the camera? (200-250 words)
Exercise 2: Comparative Analysis — Nazi Technique and Contemporary Example
Objective: Identify a functional equivalent of a specific Nazi propaganda technique in a contemporary information environment, while carefully specifying the limits of the comparison.
Instructions:
This exercise requires you to work with the conceptual framework from Chapter 20 to identify functional parallels — not moral equivalences — between specific Nazi propaganda techniques and techniques observable in contemporary media, political communication, or online information environments.
Choose ONE of the following technique pairs and complete the analysis:
Option A: Enemy Image Construction The Nazi construction of the Jewish threat followed a specific structure: the enemy was simultaneously powerful (controlling institutions, organizing internationally) and weak (a parasite, not a genuine fighter); the enemy was unified (all Jewish people acted on a single coordinated plan); the enemy's activities explained Germany's problems.
Identify a contemporary enemy image in any political or media context you know well. Analyze it against the same structural features: Is the enemy simultaneously powerful and weak? Is the enemy treated as unified despite actual diversity? Is the enemy's existence used to explain a set of problems? Write your analysis (300-350 words), concluding with a section explicitly titled "Limits of the Comparison" that identifies at least three specific ways the contemporary example differs from the Nazi original.
Option B: Coordinated Saturation Nazi propaganda coordinated the same narrative across multiple apparently independent channels simultaneously — creating what the chapter calls "convergent evidence" that was actually a single Ministry's output.
Identify a contemporary example of coordinated messaging across multiple channels — this could involve political communication, corporate PR, social media campaigns, or state information operations. How can you identify whether apparent convergence is genuine or coordinated? What evidence helps you distinguish independent sources from coordinated ones? Write your analysis (300-350 words), concluding with a section explicitly titled "Limits of the Comparison" identifying at least three specific ways the contemporary case differs from the totalitarian original.
Option C: Manufactured Consensus The Sportpalast speech (analyzed in Chapter 20) deployed a carefully selected audience to manufacture documentary evidence of mass popular support. The audience response was not a record of German public opinion — it was content produced for broadcast to German public opinion.
Identify a contemporary example in which apparent popular enthusiasm has been manufactured or staged for media consumption. This could involve political rallies, social media engagement, endorsement processes, or other forms of staged consensus. Analyze the mechanism: what audience was selected, for what purpose, and how was their response deployed as evidence of broader support? Write your analysis (300-350 words), concluding with "Limits of the Comparison" as above.
Grading Note: This exercise is not asking you to accuse any contemporary actor of being "like the Nazis" — that conclusion is the one we are specifically trained to avoid. An analysis that makes that conclusion without careful qualification will receive a lower grade than one that identifies the technique precisely, demonstrates genuine parallel, and specifies genuine differences. The "Limits" section is required and will be weighted equally with the parallel identification.
Exercise 3: Klemperer's LTI — Language and Political Reality
Objective: Apply Victor Klemperer's philological method to analyze how language shapes political cognition.
Background:
Victor Klemperer's LTI: Notizbuch eines Philologen (1947; English translation The Language of the Third Reich, 2000) is one of the most important works in the analysis of propaganda's linguistic dimension. Klemperer was a philologist — a scholar of language and its history — and he applied his professional tools to analyzing how Nazi German systematically distorted the language available to ordinary Germans.
Klemperer identified several characteristic features of Nazi language:
- The superlative habit: Everything was described in superlatives — "historic," "epoch-making," "unprecedented," "greatest." Ordinary reality became impossible to describe because the vocabulary had been inflated past ordinary use.
- The military metaphor: Peacetime activities were described in military terms — "Battle for Production," "Battle for the Harvest." Life became a permanent war.
- Biological and organic metaphors applied to the nation: The nation was a body, the Volk was an organism, enemies were diseases, parasites, or poisons. These metaphors made exclusion and violence seem like immune responses rather than choices.
- Bureaucratic euphemism for violence: "Resettlement" for deportation; "special treatment" (Sonderbehandlung) for murder; "final solution" (Endlösung) for genocide. The bureaucratic language made atrocity invisible in plain sight.
- Abbreviations and acronyms: SA, SS, HJ, BDM, NSDAP — the proliferation of official abbreviations replaced human activities and institutions with impersonal initials, flattening the emotional and ethical texture of language.
Part A: Reading Response Select one of Klemperer's identified features (listed above) and write a 200-word analysis of how that feature serves a propaganda function. Be specific about the cognitive and emotional mechanism: how does using this kind of language change what the speaker and listener can think?
Part B: Contemporary Language Audit Select any public discourse environment you are familiar with — a political movement, a media ecosystem, an online community, or an institutional communication context. Apply Klemperer's method: identify two or three terms, phrases, or rhetorical features in this environment that have been given specialized ideological loading beyond their dictionary meaning.
For each term or feature you identify: 1. State the word or phrase. 2. Explain its ordinary meaning (or its neutral technical meaning). 3. Explain the specialized ideological loading it carries in this context. 4. Explain what cognitive or emotional work this loading does — what it makes easier to think, and what it makes harder to think.
Part C: Reflection Klemperer wrote: "Words can be like tiny doses of arsenic: they are swallowed unnoticed, appear to have no effect, and then after a little time the toxic reaction sets in after all." In 150-200 words, evaluate this claim. Is language's effect on thought gradual and cumulative, as Klemperer suggests? What evidence from Chapter 20 or from your own experience supports or challenges this view?
Exercise 4: The White Rose — Resistance Strategies
Objective: Analyze the White Rose resistance movement as a case study in counter-propaganda and assess the conditions that make resistance possible.
Background:
The White Rose (Weiße Rose) was a small student resistance network centered at the University of Munich, active from June 1942 to February 1943. Its core members — Hans Scholl, Sophie Scholl, Christoph Probst, Alexander Schmorell, and Willi Graf — produced six leaflets arguing for passive resistance to National Socialism and explicitly condemning the murder of Polish Jews. They distributed leaflets by mail, by hand, and by leaving stacks in public university spaces. Hans and Sophie Scholl were arrested on February 18, 1943, after a university janitor reported them. They were tried and guillotined four days later.
The text of the first White Rose leaflet (June 1942) opened as follows:
"Nothing is more unworthy of a civilized nation than to allow itself, without resistance, to be governed by an irresponsible clique that has surrendered to base instinct. It is certain that today every honest German is ashamed of his government. Who among us has any conception of the dimensions of shame that will befall us and our children when one day the veil has fallen from our eyes and the most horrible of crimes — crimes that infinitely outdistance every human measure — reach the light of day?"
Part A: Rhetorical Analysis Analyze the rhetorical strategies in the opening paragraph above. What audience is being addressed, and how does the text construct that audience? What emotional appeals are being deployed? What implicit argument does the phrase "when one day the veil has fallen from our eyes" make about the current state of German public knowledge? (200-250 words)
Part B: Strategy Assessment The White Rose chose leaflet distribution as their resistance tactic. Evaluate this choice:
- What were the strategic advantages of this approach — why leaflets, distributed at a university?
- What were the structural limitations of this approach given the information environment described in Chapter 20 (Volksempfänger limitations, lack of independent press, Chamber of Culture exclusions)?
- The sixth White Rose leaflet's text was later smuggled to England and dropped by RAF aircraft over Germany. What does this suggest about the relationship between small-scale resistance and larger information networks?
Part C: Effectiveness vs. Significance The White Rose did not significantly undermine the Nazi regime. Their reach was small, their activity lasted less than a year, and they paid with their lives. In a 200-250 word analysis, address the following: is "effectiveness" the right criterion for evaluating resistance under totalitarian conditions? What other criteria might apply? What, if anything, did the White Rose accomplish?
Exercise 5 (Group): Counter-Propaganda Against the Dolchstoßlegende
Objective: Engage in historical counter-propaganda design — understanding why truth is often insufficient as a counter-propaganda strategy.
Setup: This is a group exercise for three to four students. You are a small team of counter-propagandists working in Germany in 1932, one year before Hitler's appointment as Chancellor. The Dolchstoßlegende (stab-in-the-back myth) has been circulating for fourteen years and is widely believed. Your task is to design a counter-campaign: a set of messages, media strategies, and rhetorical approaches intended to challenge the legend and replace it with an accurate account of why Germany lost the First World War.
Historical Context for the Exercise:
The accurate account of Germany's WWI defeat involves the following elements: the Allied naval blockade caused severe civilian food shortages; American military entry in 1917 shifted the balance of forces decisively; the German Army High Command, including Ludendorff himself, demanded the armistice because they correctly assessed that continued fighting was impossible; the civilian government (including several Jewish politicians) was brought in to handle the armistice precisely because the military leadership wanted someone else to bear the public responsibility for defeat.
This accurate account is complex, involves attributing responsibility to figures who have already managed to escape that responsibility, and contradicts a story that many Germans have found psychologically sustaining for over a decade.
Task:
Part A: Audience Analysis Who are your target audiences? Identify at least three distinct audience segments with different psychological relationships to the Dolchstoßlegende (e.g., WWI veterans, young voters who came of age after the war, urban workers who experienced the economic consequences of Versailles). For each segment, describe: what makes the legend plausible to them, what they would need to feel, believe, or know differently to reject it, and what message could speak to those needs.
Part B: Message Design Design three different counter-propaganda messages — one for each audience segment you identified. For each message, specify: - The core claim - The emotional appeal (what feeling does it target?) - The medium (a leaflet? a poster? a radio broadcast? a speech?) - The source (who should deliver it to be credible to this audience?)
Part C: Historical Constraint Analysis (Required) This is the most important part of the exercise. Address the following constraints on your counter-campaign:
- The information environment: In 1932 Germany, the press was relatively free but highly fragmented and politically polarized. How do you reach audiences who primarily consume right-wing nationalist media?
- Psychological resistance: People who have held a belief for fourteen years and built political identity around it are not easily persuaded by accurate information. Research on backfire effects (Chapter 7) suggests that direct contradiction can entrench beliefs rather than dislodge them. How do you design messages that do not trigger defensive resistance?
- The simplicity-accuracy trade-off: The Dolchstoßlegende is simple and emotionally satisfying. The accurate account is complex and places responsibility on respected military figures. How do you compete against simplicity without falsifying the truth?
Part D: Reflection In 150-200 words, your group should address: what did this exercise teach you about why counter-propaganda is so difficult? What structural advantages does the original propaganda have that counter-propaganda cannot easily match?