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> "Procrastination is not a time management problem. It is an emotion regulation problem — specifically, the avoidance of the negative feelings associated with a task in favor of temporary relief."

Chapter 23: Procrastination and Time Mastery

"Procrastination is not a time management problem. It is an emotion regulation problem — specifically, the avoidance of the negative feelings associated with a task in favor of temporary relief."

— Pychyl & Flett (2012)


Jordan had been promoted for six weeks when the calendar problem became undeniable.

As a marketing manager, he had controlled his schedule reasonably well — the structure of his days was largely set by standing meetings and project milestones, and he moved through his work with the disciplined efficiency he had always prided himself on.

The Strategic Director role was different. There were more meetings, but they were different kinds of meetings — strategy sessions, stakeholder conversations, budget reviews that required his presence but not always his action. Between these meetings were large, unstructured blocks of time: time that was his to fill with the deep thinking, the strategic framing, the writing that the role required.

He was not filling it.

He was, instead, doing something he recognized but had never named precisely: clearing the inbox. Responding to emails he could have answered tomorrow. Scheduling conversations that could have waited. Attending to the logistical minutiae of running a team in ways that felt productive and were, he was beginning to understand, a sophisticated form of avoidance.

The work that actually mattered — the three-year customer experience strategy that was his primary deliverable, the one he had accepted the role specifically to produce — sat in a document with eight slides and an empty section 3 every morning when he opened it, and eight slides and an empty section 3 every evening when he closed it.

He was not failing to produce because of incompetence. He was failing to produce because Section 3 required him to make a recommendation that he did not know how to make yet, and not knowing how to make it felt, when he opened the document, like a small but specific kind of dread. And the inbox was reliably, reassuringly, solvable.

He recognized the pattern from the previous year — the "eleven-minute problem" he had identified in Chapter 13, the 90 minutes at the desk that produced only 11 minutes on the proposal. He had solved that version. This version was more sophisticated: he had actually gotten good at clearing the inbox, which meant the avoidance was harder to distinguish from productive work.

This chapter is about that problem. Not time management — he had adequate time. About what gets in the way of using it.


Section 1: What Procrastination Actually Is

The standard framing of procrastination — that it is a failure of discipline, a character flaw, or a time management deficit — is contradicted by the research. Procrastination is not primarily about time. It is primarily about emotion.

The Temporal Motivation Theory Problem

Early accounts of procrastination drew on temporal motivation theory (TMT), the idea that motivation for a task is a function of its expected value discounted by its temporal distance. Tasks that are far away feel less urgent; tasks that are due tomorrow demand attention. Procrastination, on this account, was a rational response to misaligned incentives: the deadline hadn't arrived yet, so the motivation hadn't either.

TMT explains some of what we call procrastination — the deadline-dependent work that only begins the night before. But it doesn't explain the experienced quality of procrastination: the guilt, the self-recrimination, the specific pattern of doing something, just not the thing. It doesn't explain why people procrastinate on tasks they want to complete, care about completing, and are genuinely capable of completing. It doesn't explain the avoidance.

The Emotion Regulation Account

The current consensus, built substantially on the work of Timothy Pychyl and Fuschia Sirios, frames procrastination as primarily an emotion regulation problem: the avoidance of the negative feelings associated with the task — boredom, anxiety, self-doubt, frustration, resentment — in favor of temporary relief through alternative activity.

The logic is this: a task is aversive (generates negative affect). The person has learned that avoidance reduces aversiveness. Avoidance is reinforced. The task is put off. The cycle continues.

This explains what TMT does not: why people procrastinate on tasks that are important to them, why the avoidance often involves other productive-looking activities (inbox clearing, research, meeting preparation), why the procrastinator feels worse, not better, over time (the task is still there; the self-evaluations accumulate), and why straightforward time management interventions (schedules, to-do lists, apps) fail to address the underlying problem.

Procrastination is not: "I don't have time." Procrastination is: "I have time, but the task generates aversive feelings I am avoiding."

Chronic vs. Situational Procrastination

Situational procrastination is normal and nearly universal: the difficulty getting started on the boring report, the delay in making the uncomfortable phone call, the dentist appointment scheduled for next quarter. It occurs in response to specific task characteristics — aversiveness, lack of structure, absence of clear rewards — and resolves with modest intervention (deadlines, accountability, implementation intentions).

Chronic procrastination is a different phenomenon. Estimates suggest 15–20% of adults are chronic procrastinators — people for whom delay and avoidance are consistent patterns across domains and across time, producing significant life impairment in education, work, financial management, health, and relationships.

Chronic procrastination is associated with: - Higher rates of anxiety and depression (as both antecedent and consequence) - Lower self-regulatory capacity (executive function) - Higher trait neuroticism and lower conscientiousness - Ruminative thinking style - Lower self-compassion (harsh self-judgment after delay paradoxically reduces the motivation to re-engage)

The distinction matters for intervention: situational procrastination responds well to environmental and planning strategies. Chronic procrastination typically requires addressing the emotional and psychological substrate.

The Self-Regulation Failure Model

Roy Baumeister and colleagues offer the self-regulation failure model: procrastination is a failure of self-regulation — specifically, the failure to override immediate impulses (avoidance of aversiveness) in service of longer-term goals. On this account, self-regulatory capacity is a finite resource that can be depleted ("ego depletion"), and procrastination is most likely when the person is tired, stressed, or has already been exercising significant self-control.

The practical implication: procrastination is harder to resist when regulatory resources are low. Willpower-based approaches to procrastination (just do it; be more disciplined) fail because they treat the problem as a motivation or character issue rather than a resource issue. Better approaches work with the resource constraint: do the hard task first, before the regulatory resource is depleted; reduce the number of decisions competing for regulatory bandwidth; use external structure to substitute for internal regulation when internal regulation is low.


Section 2: The Psychology of Task Aversiveness

Not all tasks are equally likely to produce procrastination. Understanding why some tasks are avoided and others are not reveals the leverage points for intervention.

Sources of Task Aversiveness

Research by Lay, Pychyl, and others has identified the primary drivers of task aversiveness:

Boredom: Tasks that are repetitive, unstimulating, or insufficiently challenging. The mind is elsewhere; the task requires presence. This is the type of aversiveness most amenable to external intervention (context variety, gamification, time-boxing) because the task itself is not threatening — it's just unengaging.

Anxiety about performance: Tasks where the outcome matters and the person is uncertain of their competence. The classic domain for procrastination among high-achieving people: the important presentation, the significant creative work, the strategy document that requires making a real recommendation. The avoidance is of the evaluation — the moment when it becomes clear whether the work is good enough. Not starting means not being judged yet.

Resentment: Tasks that are imposed rather than chosen, that violate autonomy, that feel arbitrary or unfair. The regulatory texture here is important: even genuinely important tasks can become aversive when the person experiences them as controlling rather than chosen. This is the SDT connection — introjected regulation (doing it to avoid shame, to satisfy an external demand) is associated with more procrastination than identified regulation (doing it because you genuinely care about why it matters).

Ambiguity: Tasks that are unclear — where the right starting point isn't obvious, where the deliverable isn't specified, where the person doesn't know what "done" looks like. Ambiguity is aversive because it generates cognitive load and uncertainty about whether effort will produce the right outcome. The implementation intention insight is particularly relevant here: specifying exactly what the first step is dramatically reduces ambiguity aversiveness.

Perfectionism: The fear of producing work that is less than perfect generates avoidance of producing work at all. Perfectionism-driven procrastination is common among high achievers and has a particular irony: the person who most wants to do excellent work is the one most likely to avoid starting because any start risks producing imperfect work. Maladaptive perfectionism (standards as a source of shame rather than aspiration) is particularly associated with procrastination.

The Good Enough Principle and Getting to Done

Satisficing (Herbert Simon's term for accepting the first adequate solution rather than searching for the optimal one) is underutilized by perfectionistic procrastinators. The enemy of completion is not incompetence; it is the belief that completion requires perfection, which makes starting feel like a commitment to producing something that might not be good enough.

Research on drafting suggests that generative and evaluative thinking need to be separated in time. The generative phase (producing the draft, the sketch, the first version) requires different cognitive conditions than the evaluative phase (assessing what's good and what needs work). Attempting to do both simultaneously produces the paralysis of "I can't start because I don't know if what I produce will be good."

The practical intervention: the draft is for you. The document, presentation, or plan that you will eventually share is for others. The draft's only job is to exist. Once it exists, it can be improved.


Section 3: Time Perception and Temporal Discounting

Procrastination is related to how humans perceive and value time. The psychology of time is less rational than most people assume.

Hyperbolic Discounting

Standard economic theory assumed that people discount future rewards at a constant rate — that a reward ten weeks away is valued half as much as a reward five weeks away, and so on proportionally. The actual pattern is hyperbolic discounting: people discount future rewards much more steeply in the near term than in the long term.

Practically: the difference between "right now" and "five minutes from now" feels enormous, while the difference between "five years from now" and "five years and five minutes from now" is negligible. This means the immediate relief of avoidance is disproportionately valued compared to the future benefit of task completion, even when the person can rationally articulate that the ratio doesn't make sense.

Present bias is the consistent tendency to prefer smaller, sooner rewards over larger, later ones — even when the rational preference is clearly for the larger, later reward. Present bias is the mechanism underlying much of what we experience as procrastination: the immediate relief of not doing the thing is valued more than the future benefit of having done it.

Planning Fallacy and Time Optimism

Daniel Kahneman and Amos Tversky's planning fallacy describes the consistent tendency to underestimate how long tasks will take. People's predictions about their own future task completion times are reliably optimistic — they plan for the best-case scenario rather than the base-rate scenario. This produces: - Overly optimistic project timelines - Last-minute pressure that didn't seem unavoidable until it was - The experience of consistently being surprised by how long things take

The planning fallacy is asymmetric: people apply it to themselves but can reasonably predict how long similar tasks will take when they're estimating for other people. The inside view (my specific plan and intentions) is too optimistic; the outside view (what does this kind of work typically require?) is more accurate.

Reference class forecasting (Bent Flyvbjerg's term): to improve time estimation, deliberately use outside-view reference classes. "How long do projects of this type and complexity typically take?" is a better prediction engine than "How long does my specific plan require?"

The Zeigarnik Effect and Incomplete Tasks

Russian psychologist Bluma Zeigarnik found in 1927 that incomplete tasks occupy working memory preferentially over completed ones — the mind keeps returning to unfinished business. This Zeigarnik effect is a double-edged reality for procrastinators:

The negative side: incomplete tasks generate cognitive intrusions — persistent mental returns to the thing not done that consume attention and mental energy even when the person isn't working. This is part of what makes chronic procrastination so exhausting: the task is never fully put down, even when it is being actively avoided.

The positive side: Zeigarnik's finding implies that starting a task significantly reduces the mental burden it generates. The half-done report is less cognitively intrusive than the not-started report. Getting something, anything, onto the page — even imperfectly — has the specific benefit of converting the task from unstarted (generating maximum intrusion) to in-progress (which the mind treats differently).

This is the empirical basis for the advice to start before you're ready: starting is a qualitatively different cognitive state from not-starting, and it is more cognitively comfortable even if the start is imperfect.


Section 4: The Science of Getting Started

Starting is the primary bottleneck for procrastination. The research on initiation reveals several mechanisms.

Implementation Intentions Redux

Chapter 22 introduced implementation intentions in the context of goal pursuit. Their application to procrastination is even more direct. Pychyl and colleagues have found that adding implementation intentions to a procrastination-prone task ("When [specific trigger], I will [specific first step]") significantly reduces procrastination rates — not because the task becomes more pleasant but because the initiation decision has been made in advance, removing the deliberation that is itself aversive.

The key element is specificity of the first step. "I'll work on the strategy document tomorrow" is an intention; it is not an implementation intention. "When I arrive at my desk at 8:30 AM and open my laptop, I will open the strategy document before I open email and write one paragraph in Section 3" is an implementation intention. The first requires a decision tomorrow morning; the second has already been decided.

The Two-Minute Rule

David Allen's Getting Things Done methodology introduced the two-minute rule: if a task can be completed in two minutes or less, do it immediately rather than scheduling it. The productive corollary for larger tasks: any task can be initiated in two minutes. The two-minute "start" is not about completing the task; it is about overcoming the initiation barrier. For tasks where the avoidance is primarily about starting (rather than about the actual work), two-minute starts dramatically reduce procrastination.

The 5-Second Rule and Behavioral Activation

Mel Robbins's 5-Second Rule is a popularized version of what psychologists call behavioral activation — acting before motivation arrives, rather than waiting for motivation before acting. The typical cognitive sequence for procrastinators is:

Have positive feeling about task → Initiate task → Complete task

But motivation follows behavior as readily as it precedes it. The behavioral activation sequence is:

Initiate task despite negative or neutral feeling → Discover that the activity itself generates engagement → Complete task (or continue)

The experience familiar to anyone who has forced themselves to begin exercise when they didn't feel like it — and found, twenty minutes in, that they were glad they started — is behavioral activation in practice. The felt experience of engagement tends to follow initiation, not precede it.

The 5-second rule operationalizes this: when you notice you're about to procrastinate (reaching for the phone, refreshing email, finding another task), count 5-4-3-2-1 and physically move toward the thing. The counting interrupts the automatic avoidance pattern and creates a brief window for intentional initiation.

The Role of Self-Compassion in Re-Engagement

An underappreciated finding: harsh self-judgment after a period of procrastination increases subsequent procrastination. The person who berates themselves for having failed to start the task yesterday experiences more shame and self-criticism, which makes today's task even more aversive (the task now carries not only its original aversiveness but also the emotional charge of having already failed at it), which makes avoidance more likely today.

Kristin Neff and Michael Wohl's research on self-forgiveness and procrastination found that students who forgave themselves for procrastinating on a first exam procrastinated less on the subsequent exam. The mechanism: self-forgiveness reduced the shame and self-criticism associated with the task, making re-engagement less aversive.

The practical implication for chronic procrastination is counterintuitive: the harsh "just do it; stop being so weak" internal voice is not motivating — it is counterproductive. Self-compassion ("this is hard; you've been struggling with this; let's see what you can do today") is not permissive — it is, in the research, the more effective intervention.


Section 5: Time Mastery — Planning That Actually Works

Time management has a large literature, most of it focused on systems and productivity frameworks. The psychological research reveals which elements actually work and which are theater.

What Doesn't Work (and Why)

To-do lists without prioritization: The brain's bias toward easy, urgent tasks means that an undifferentiated to-do list will systematically pull attention toward items that are quick and visible rather than important and difficult. The satisfaction of checking off tasks is real — but easily gamed, and the important task remains unchecked.

Open-ended blocking ("I'll work on the strategy this afternoon"): Blocks of time without specified content generate the same ambiguity aversiveness as unstarted tasks. A calendar block that says "deep work" with no specified task produces the same inbox-clearing avoidance as no block at all.

The "most important task" method without implementation: Lists of priorities are necessary but insufficient. Knowing that the strategy document is the most important task and actually starting it are different cognitive acts. The intention is not the behavior.

Time pressure as a sole motivator: Deadline-driven work is reliably low-quality for complex, novel tasks. The creative and analytical work that produces new thinking requires the kind of unhurried attention that crisis deadlines preclude. Chronic deadline-dependence trains the brain to wait for urgency, which makes the non-urgent-yet-important task even more difficult to initiate.

What Does Work

The Eisenhower Matrix (Urgent/Important Quadrant)

Dwight Eisenhower's distinction between urgent and important tasks, popularized by Stephen Covey:

Urgent Not Urgent
Important Do now (crises, real deadlines) Schedule deliberately (Q2: strategy, development, relationship)
Not Important Delegate or minimize (Q3: many interruptions, some meetings) Eliminate (Q4: mindless scrolling, busywork)

The critical quadrant is Q2 (Important, Not Urgent): the strategic thinking, the skill development, the relationship maintenance, the health behaviors that are never on fire but determine long-term outcomes. Procrastination preferentially targets Q2 tasks. Time mastery is substantially the practice of protecting Q2 time against Q1 and Q3 demands.

Time Blocking with Specified Content

Calendar blocking works when the block has a specific deliverable, not a task category. "Write Section 3 of CX strategy, complete draft of market segment analysis" is schedulable. "Work on strategy" is not — it's an aspiration that will be deferred to the inbox when the block arrives.

The Weekly Review

David Allen's weekly review practice — a 30–60 minute review each week to clear inboxes, review commitments, identify the next actions for every open project — addresses the Zeigarnik-effect mental load of incomplete tasks. By processing everything into a trusted system, the mind can release the persistent background monitoring of "what have I forgotten?" The review is not about doing the tasks; it is about ensuring every task has been thought about, placed in the system, and has a next action identified.

Timeboxing and the Pomodoro Technique

Timeboxing (allocating a fixed, finite amount of time to a task rather than working until completion) addresses the temporal horizon problem: the indefinite task generates more avoidance than the bounded one. "Write for 90 minutes on Section 3" is less aversive than "finish Section 3" because the endpoint is defined.

Francesco Cirillo's Pomodoro Technique operationalizes this: 25 minutes of focused work on a single task, followed by a 5-minute break, repeated. After four pomodoros, a longer break. The technique works for several reasons: - The 25-minute horizon is psychologically manageable ("I can do anything for 25 minutes") - The break is pre-scheduled, addressing the depletion concern - Single-task focus during the interval reduces context-switching costs - The physical timer externalizes self-regulation

For tasks where the avoidance is primarily about the subjective length of the work (it feels endless), timeboxing and the Pomodoro technique are well-supported interventions.

Environmental Design

Chapter 13 introduced environment design as a self-regulation tool. For procrastination specifically: reducing the friction between the person and the task while increasing the friction between the person and the avoidance behavior.

  • Reduce friction for the task: Open the document before you make coffee. Put the notebook on the desk the night before. Close all other browser tabs before beginning. Make the first step the path of least resistance.
  • Increase friction for avoidance: Remove the phone from the work area. Use website-blocking software during work periods. Delete social media apps from the primary device.

The key insight: friction works in both directions. Procrastination is sticky partly because avoidance behaviors (phone, inbox, social media) are frictionless. Making them slightly more inconvenient — even a single step more — reduces their pull.

The "Next Action" Discipline

Allen's GTD framework insists on specifying the physical next action for every open project. Not "work on the presentation" but "write the first draft of the opening slide." The specificity serves as a built-in implementation intention: when the task appears on the list, the cognitive work of deciding what to do next has already been done.

Ambiguity is the enemy of initiation. The next action is the antidote to ambiguity.


Section 6: Procrastination in High-Achievement Contexts

The procrastination patterns that appear in high-achieving adults look different from the stereotype of the person who can't get off the couch. They are worth examining specifically.

Sophisticated Avoidance

High-achieving procrastinators often avoid through other productive activity: research, preparation, planning, meeting, responding, organizing. This is the form of procrastination most difficult to detect because it produces visible results and can be defended as necessary.

The test: is the productive activity in service of the avoided task, or is it a substitute for it? Research for the strategy document is genuine preparatory work; scheduling four additional stakeholder conversations is avoidance if the problem is not insufficient information but insufficient willingness to commit to a recommendation.

Perfectionism-Driven Delay

High-achieving contexts often have high-stakes outputs. When the stakes are high, the cost of imperfect work is high, and perfectionism is a rational response to an environment that genuinely evaluates output quality. But perfectionism operates on the wrong timeline: it is useful during revision, and counterproductive during generation.

The intervention is temporal: generate first, evaluate later. A first draft produced quickly is better raw material for revision than no draft at all. Imperfect completion is better than perfect preparation.

The Autonomy-Procrastination Connection

SDT research on procrastination consistently finds that tasks experienced as controlled (externally imposed, autonomy-thwarting) produce more procrastination than tasks experienced as chosen (genuinely endorsed, autonomy-supporting). This is not just about personality; it is about the motivational quality of the task experience.

Amara's research methods experience from Chapter 22 is illustrative: the same task, experienced first as merely required (external regulation) and later as genuinely important (identified regulation), produces different levels of engagement and less avoidance when the regulation quality shifts. The task didn't change. The meaning of the task changed.

For leaders and managers: the experience of autonomy-thwarting management is not neutral for your team's productivity. It actively generates the avoidance motivation that shows up as procrastination. Autonomy support is not a soft perk; it is a performance intervention.


Section 7: Temporal Intelligence — A More Holistic Account

Beyond managing tasks, time mastery includes a more fundamental psychological orientation toward time: how people relate to past, present, and future.

Zimbardo's Time Perspectives

Philip Zimbardo's research on time perspective — the habitual cognitive framing that orients thinking and behavior toward past, present, or future — identifies six distinct orientations:

Past-positive: Warm, positive orientation toward the past; nostalgia without bitterness. Associated with high self-esteem, life satisfaction, family connection.

Past-negative: Pessimistic, aversive orientation toward the past; rumination on regret and loss. Associated with depression, anxiety, and avoidance.

Present-hedonistic: Focused on pleasure and sensation in the current moment; present-oriented enjoyment. Associated with positive affect but also risk-taking and procrastination on future-oriented tasks.

Present-fatalistic: The sense that the future is predetermined and effort is futile. Associated with depression, passivity, and procrastination driven by hopelessness.

Future-positive: Orientation toward future goals, planning, and delayed gratification. Associated with academic and career achievement, lower procrastination, and better health behaviors.

Future-negative: Preoccupation with future threat; anxiety-driven vigilance. Associated with avoidance, anxiety, and paradoxically sometimes with procrastination as the person freezes in the face of anticipated failure.

Zimbardo advocates for a balanced time perspective — maintaining access to past-positive memory, present-hedonistic engagement, and future-positive planning simultaneously — as the optimal temporal orientation. Pathological time perspective is typically the dominance of one orientation to the exclusion of others: the person stuck in past-negative rumination, the future-positive achiever who cannot be present, the present-hedonist who cannot save for retirement.

The Present-Moment Problem for Future-Oriented People

High-achieving future-oriented people often have the opposite problem from chronic procrastinators: they are so oriented toward future goals that they cannot be meaningfully present to current experience. The work is always for the next thing; the current thing is always preparation. This produces its own dissatisfaction — the inability to find meaning in the present that Chapter 22's hedonic treadmill describes.

Time mastery, fully articulated, is not only completing tasks on schedule; it is being appropriately present to what is happening now, while maintaining orientation toward what matters in the future. The balance is not a formula; it is an ongoing practice.

Attention and Flow

Mihaly Csikszentmihalyi's flow research identifies the conditions under which people are most productively and satisfyingly engaged: challenge that slightly exceeds current capacity, clear goals, immediate feedback, the absence of self-consciousness. Flow is the opposite of procrastination — total absorption in the activity, with time perception altered and self-monitoring suspended.

Flow cannot be forced. But its conditions can be created. For procrastination on genuinely complex tasks, the question is not only "how do I make myself start?" but "how do I create the conditions under which I might actually get absorbed in this?" This requires: - A task with sufficient challenge and structure - Removal of interruption and distraction - Clear specification of what the work is for this session - A starting point that is specific enough to eliminate the ambiguity aversiveness


Section 8: Building a Sustainable Relationship with Your Time

The goal of this chapter is not perfect productivity. It is a sustainable, self-directed relationship with the time you have — one that is oriented toward what matters, that manages avoidance with skill rather than willpower, and that doesn't require superhuman discipline to maintain.

The Principles

1. Work with your energy, not against it. The body has ultradian rhythms — roughly 90-minute cycles of alertness followed by lower-energy periods. Scheduling cognitively demanding work during high-energy periods and administrative work during low-energy periods is more effective than forcing high-quality work during low-energy states.

2. Protect Q2 time explicitly. If important, non-urgent work is not scheduled, it will be crowded out by the urgent and the trivial. This is not a character flaw; it is the default operation of time pressure and inbox dynamics. Q2 time must be protected structurally.

3. Specify the first step. The implementation intention insight applies everywhere: the task that has a specified first step is dramatically less likely to be avoided than the task that requires you to decide what to do first when you sit down.

4. Use external structure as a supplement to willpower, not a replacement for understanding. Timers, apps, accountability partners, and environmental design all work. They work by substituting structure for regulatory bandwidth. They don't address the emotion regulation substrate of procrastination. For situational procrastination, structural tools are often sufficient. For chronic procrastination, the emotional substrate — the anxiety, the perfectionism, the shame cycle — requires attention in parallel.

5. Forgive the gaps. Self-criticism after procrastination increases subsequent procrastination. What works better: acknowledge the gap, identify the specific obstacle, specify the next step, and start. The harsh internal voice is not a productivity tool; it is an obstacle.

6. Examine the meaning of the avoided task. The most common driver of chronic procrastination on important tasks is emotional: anxiety about evaluation, resentment of imposition, fear of failure or of success. These are not symptoms to be managed with better systems. They are information about the task's relationship to the person's needs, values, and fears. The question "why is this hard to start?" is not rhetorical.


From the Field: Dr. Reyes on the Feeling Before the Starting

When I was in clinical training, my supervisor gave me advice I didn't understand for years: the feeling you're having before you start is not a sign that you shouldn't start. It's what starting feels like.

Most of my clients who struggle with procrastination have never considered that the aversive feeling before beginning a difficult task is normal — that virtually everyone who does difficult things experiences it. They believe that the experienced clinicians, the senior managers, the people who seem to produce effortlessly, have somehow solved this feeling and start without it. They haven't. The feeling is still there. They've just developed a different relationship with it.

What I've found useful in my practice is helping people distinguish between the feeling of starting and the feeling of continuing. The feeling of starting is almost always worse than the feeling of continuing. If you can just get past the first five minutes, you will usually discover that the work is not as aversive as the anticipation of the work.

That's not a guarantee — some work really is unpleasant throughout. But the anticipatory dread is reliably worse than the actual engagement. And knowing this helps. It converts the awful feeling before you open the document from a message ("this task is beyond you; don't start") to a false alarm ("this is what starting feels like; I've felt this before; it gets better").


Research Spotlight: Pychyl and Sirois on Procrastination and Wellbeing

Pychyl (University of Ottawa) and Sirois (University of Sheffield) have produced the most comprehensive research program on the relationship between procrastination and wellbeing. Key findings:

Procrastination is not the same as laziness or poor time management. Pychyl's research consistently distinguishes procrastination (the active delay of an intended course of action) from task avoidance due to low motivation or absence of intent. Procrastination is the failure to do what you intended to do — making it an emotion regulation problem, not a priority or motivation problem.

The temporal pattern of wellbeing in procrastination. In the short term, avoidance produces a small positive shift in mood (relief). Over the medium term, procrastination is associated with lower wellbeing, higher stress, more physical health problems (including immune system effects), and more sleep disturbance. The relief is real but brief; the cost is real and accumulating.

Procrastination as health behavior risk. Sirois has demonstrated that chronic procrastinators are more likely to delay health-protective behaviors — medical appointments, preventive care, exercise initiation — producing real physical health costs from the emotion regulation pattern. The "I'll get to it later" pattern extends beyond work.

Self-compassion as intervention. Following Neff's work, Pychyl and colleagues have tested self-compassion interventions for procrastination. The finding: increasing self-compassion (reduced self-judgment, increased common humanity recognition, mindful awareness of the present experience) reduces procrastination rates — not because it makes tasks more pleasant but because it reduces the emotional charge associated with previous failures to start.


Key Terms

Term Definition
Procrastination The voluntary delay of an intended action despite expecting to be worse off for the delay
Present bias The tendency to prefer smaller, sooner rewards over larger, later ones
Hyperbolic discounting The pattern of discounting future rewards at a disproportionately steep rate in the near term
Planning fallacy The consistent tendency to underestimate how long tasks will take
Implementation intention An if-then plan specifying when, where, and how a goal behavior will occur
Zeigarnik effect The tendency for incomplete tasks to occupy working memory preferentially over completed ones
Behavioral activation Acting before motivation arrives to initiate engagement with an avoided task
Timeboxing Allocating a fixed, finite amount of time to a task rather than working until completion
Eisenhower Matrix A prioritization tool distinguishing tasks by urgency and importance
Flow A state of full absorption in a challenging activity that stretches but does not overwhelm capacity
Time perspective The habitual cognitive framing that orients thinking and behavior toward past, present, or future
Ego depletion The depletion of self-regulatory capacity through prior use, reducing subsequent capacity for self-control
Satisficing Accepting the first adequate solution rather than searching for the optimal one

Common Misconceptions

"Procrastination is laziness." Procrastinators are often very busy — just on tasks other than the avoided one. The avoidance is not about unwillingness to work; it is about the specific aversiveness of the specific task.

"I work better under pressure." The research consistently contradicts this for complex, novel tasks. Deadline-induced work is reliably lower quality for creative and analytical tasks than planned work. What's true is that pressure reliably produces output — but output under pressure is not the same as optimal output.

"If I just had more willpower, I'd stop procrastinating." Procrastination is not a willpower problem for most people. It is an emotion regulation problem. Willpower-based approaches fail because they target the wrong mechanism. Structural interventions, self-compassion, and identifying the specific emotional obstacle are more effective.

"The perfect system will fix my procrastination." Systems and tools address the structural dimension of procrastination. They do not address the emotional substrate. A perfect calendar system will not resolve anxiety-driven avoidance of the scary task. The system must be accompanied by honest attention to what specifically makes the task aversive.

"I just need to find my motivation first." Motivation follows behavior at least as readily as it precedes it. Waiting to feel motivated before starting is itself a procrastination pattern. The research supports starting before motivation arrives and expecting engagement to follow.