Case Study 1: Stephen Curry and the 2015-16 Season - Redefining Shooting Efficiency
Executive Summary
Stephen Curry's 2015-16 season stands as perhaps the greatest individual shooting performance in NBA history. His unanimous MVP campaign fundamentally altered how the basketball world understands shooting efficiency, demonstrating that three-point shooting at extreme volume could be the most efficient offensive approach. This case study examines Curry's historic season through the lens of shooting efficiency metrics, analyzing how he shattered conventional wisdom about the tradeoff between volume and efficiency.
Background: The Pre-Curry Shooting Paradigm
Traditional Efficiency Expectations
Before the mid-2010s, basketball conventional wisdom held several beliefs about shooting efficiency:
- Volume inversely correlates with efficiency: The more shots a player takes, the lower their efficiency should be
- Three-point shooting is supplementary: Threes complement an inside game but shouldn't be the primary weapon
- Elite efficiency requires easy shots: High TS% players typically get layups, dunks, or open shots
- Ball-dominant stars sacrifice efficiency: Primary scorers accept lower efficiency for higher volume
Historical Context
Looking at players who led the league in scoring prior to 2015:
| Season | Scoring Leader | PPG | TS% | 3PA/Game |
|---|---|---|---|---|
| 2012-13 | Carmelo Anthony | 28.7 | 56.0% | 5.1 |
| 2013-14 | Kevin Durant | 32.0 | 63.5% | 6.1 |
| 2014-15 | Russell Westbrook | 28.1 | 53.6% | 5.4 |
Even Durant's exceptional 2013-14 season relied heavily on mid-range shooting (35% of attempts) rather than three-pointers.
The 2015-16 Season: By the Numbers
Raw Statistics
| Statistic | Value | League Rank |
|---|---|---|
| Points Per Game | 30.1 | 1st |
| Field Goals Made | 805 | 3rd |
| Three-Pointers Made | 402 | 1st (record) |
| Three-Pointers Attempted | 886 | 1st |
| Free Throws Made | 363 | 8th |
| Free Throws Attempted | 400 | 13th |
Efficiency Metrics
| Metric | Value | League Rank | Historical Context |
|---|---|---|---|
| FG% | 50.4% | 27th | Modest by traditional standards |
| eFG% | 63.0% | 2nd | Historic for volume scorer |
| TS% | 66.9% | 1st | Highest ever for 30+ PPG scorer |
| Points Per Shot | 1.34 | 1st | Extraordinary efficiency |
Shot Distribution
| Zone | Attempts | FG% | Expected Value |
|---|---|---|---|
| At Rim | 203 | 64.0% | 1.28 |
| Paint (Non-RA) | 91 | 46.2% | 0.92 |
| Mid-Range | 218 | 46.8% | 0.94 |
| Three-Point | 886 | 45.4% | 1.36 |
Detailed Efficiency Analysis
Breaking Down eFG%
Curry's eFG% calculation demonstrates the three-point bonus effect:
$$eFG\% = \frac{805 + 0.5 \times 402}{1598} \times 100 = 62.95\%$$
For context, let's compare to a hypothetical player with identical FGM but no three-pointers:
- Traditional FG% of 50.4% yields 1.008 points per FGA
- Curry's eFG% of 62.95% yields 1.259 points per FGA
The difference: 0.251 additional points per shot, or approximately 4 extra points per game purely from three-point conversion.
True Shooting Analysis
Curry's TS% of 66.9% breaks down as follows:
$$TS\% = \frac{2375}{2 \times (1598 + 0.44 \times 400)} \times 100 = 66.9\%$$
True Shooting Attempts: 1598 + (0.44 * 400) = 1774
Points Per True Shooting Attempt: 2375 / 1774 = 1.339
For comparison, league average TS% was approximately 54.0% in 2015-16, meaning Curry was nearly 13 percentage points above average while leading the league in scoring.
The Volume-Efficiency Matrix
Historically, players faced a choice:
| Profile | Example | Volume | Efficiency |
|---|---|---|---|
| Efficient Role Player | 2015-16 DeAndre Jordan | Low (10.2 FGA) | Very High (70.3% TS) |
| Efficient Star | 2013-14 Kevin Durant | High (17.7 FGA) | High (63.5% TS) |
| Volume Scorer | 2005-06 Kobe Bryant | Very High (27.2 FGA) | Moderate (55.9% TS) |
Curry in 2015-16: 19.5 FGA/game at 66.9% TS% - the highest combination of volume and efficiency for a perimeter player in NBA history.
Three-Point Revolution in One Season
The 402 Three-Pointers
Curry's 402 made three-pointers broke his own record of 286 from 2014-15. The progression:
| Season | 3PM | Previous Record | Increase |
|---|---|---|---|
| 2014-15 | 286 | 272 (Curry, 2012-13) | +14 |
| 2015-16 | 402 | 286 (Curry, 2014-15) | +116 |
The 116-make jump was unprecedented. For context, the next closest single-season increase in record history was 31 makes.
Expected Value Dominance
Curry's three-point shooting expected value:
$$EV_{3PT} = 0.454 \times 3 = 1.362 \text{ points per attempt}$$
This exceeded: - League average two-pointer EV (0.52 * 2 = 1.04) - League average three-pointer EV (0.35 * 3 = 1.05) - His own mid-range EV (0.468 * 2 = 0.94) - His own rim EV (0.64 * 2 = 1.28)
Key insight: Curry's three-point shot was more efficient than his layups and superior to any other shot in basketball.
Distance Analysis
Curry's shooting by three-point distance:
| Location | Attempts | FG% | EV |
|---|---|---|---|
| Corner Three | 134 | 44.8% | 1.34 |
| Above Break (23-27 ft) | 612 | 45.9% | 1.38 |
| Deep Three (27+ ft) | 140 | 43.6% | 1.31 |
The consistency across distances was remarkable. Even his deepest attempts exceeded league-average efficiency.
Comparison to Historical Performances
High-Scoring Seasons
| Player | Season | PPG | TS% | TS% Above Lg Avg |
|---|---|---|---|---|
| Wilt Chamberlain | 1961-62 | 50.4 | 53.6% | +4.8% |
| Michael Jordan | 1986-87 | 37.1 | 56.2% | +3.2% |
| Kobe Bryant | 2005-06 | 35.4 | 55.9% | +2.6% |
| LeBron James | 2005-06 | 31.4 | 56.8% | +3.5% |
| Stephen Curry | 2015-16 | 30.1 | 66.9% | +12.9% |
Curry's efficiency margin above league average dwarfed all previous high-scoring seasons.
Elite Efficiency Seasons
| Player | Season | TS% | PPG | Context |
|---|---|---|---|---|
| Cedric Maxwell | 1979-80 | 60.9% | 16.9 | Low volume |
| Artis Gilmore | 1981-82 | 65.2% | 18.5 | Post player |
| DeAndre Jordan | 2015-16 | 70.3% | 12.7 | Lob catches only |
| Stephen Curry | 2015-16 | 66.9% | 30.1 | Perimeter scorer |
No perimeter player had approached this efficiency at such volume.
Impact on Shot Selection Philosophy
The Efficiency Threshold Shift
Pre-Curry conventional wisdom held that shot selection should prioritize: 1. Layups and dunks 2. Open mid-range shots 3. Three-pointers as secondary option
Curry's season demonstrated an alternative hierarchy: 1. Three-pointers (even contested) 2. Layups and dunks 3. Mid-range only when necessary
League-Wide Implications
Following Curry's 2015-16 season, teams began recognizing:
$$\text{If } 3P\% > 35\%, \text{ then } EV_{3PT} > EV_{2PT_{avg}}$$
This mathematical reality, proven at extreme volume by Curry, accelerated the three-point revolution:
| Season | League 3PA/Game | Change |
|---|---|---|
| 2014-15 | 22.4 | baseline |
| 2015-16 | 24.1 | +7.6% |
| 2016-17 | 27.0 | +12.0% |
| 2017-18 | 29.0 | +7.4% |
Analytical Lessons
Lesson 1: Efficiency Scales with Elite Skill
Traditional models assumed efficiency must decline with volume. Curry proved that with sufficient skill, this relationship inverts for three-point shooting.
Mathematical explanation: - Two-point efficiency naturally declines with volume (more difficult shots) - Three-point efficiency can remain stable because the skill is less context-dependent - Shot creation ability maintains open look rates
Lesson 2: Expected Value Drives Optimal Strategy
Curry's shot selection was nearly optimal by expected value:
| Shot Type | Curry's % of Shots | EV | Weighted EV |
|---|---|---|---|
| Three-Point | 55.4% | 1.36 | 0.75 |
| At Rim | 12.7% | 1.28 | 0.16 |
| Mid-Range | 13.6% | 0.94 | 0.13 |
| Paint (Non-RA) | 5.7% | 0.92 | 0.05 |
| Free Throws | 12.6% | 0.91* | 0.11 |
*Free throw EV calculated as FTM/TSA contribution
Lesson 3: Sample Size Validates Sustainability
Critics might dismiss outlier seasons as flukes. Curry's consistency across multiple seasons validates the approach:
| Season | 3PM | 3P% | TS% |
|---|---|---|---|
| 2013-14 | 261 | 42.4% | 61.0% |
| 2014-15 | 286 | 44.3% | 63.8% |
| 2015-16 | 402 | 45.4% | 66.9% |
| 2016-17 | 324 | 41.1% | 62.5% |
The 2015-16 season was the peak of a consistent pattern, not an anomaly.
Lesson 4: Gravity Creates Systemic Efficiency
Curry's presence created efficiency gains beyond his direct statistics: - Defenders extended to the three-point line created driving lanes - Help defense pulled from rim - Teammates received more open shots
The Warriors' team eFG% increased by approximately 3% with Curry on court versus off court.
Measuring the Unmeasurable: Gravity
Quantifying Off-Ball Impact
Traditional efficiency metrics only capture made/missed shots. Curry's "gravity"—the defensive attention he commanded—created additional value:
On-Court vs. Off-Court Teammate Shooting:
| Teammate | With Curry | Without Curry | Difference |
|---|---|---|---|
| Draymond Green | 49.1% 3P | 42.3% 3P | +6.8% |
| Andre Iguodala | 41.2% 3P | 34.8% 3P | +6.4% |
| Harrison Barnes | 39.5% 3P | 34.2% 3P | +5.3% |
This systemic improvement represents value that TS% and eFG% cannot capture.
The Case for Advanced Metrics
While Curry's traditional efficiency metrics were historic, they likely understate his true impact because: 1. They don't credit open shots created for teammates 2. They don't account for defensive attention absorbed 3. They don't value possession efficiency from drawing double-teams
Conclusions
Stephen Curry's 2015-16 season serves as a master class in shooting efficiency:
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Highest TS% for a scoring champion (66.9%) demonstrated that volume and efficiency can coexist at historic levels
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402 three-pointers proved that three-point shooting can be a primary weapon, not just supplementary
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Expected value optimization showed that shot selection should follow mathematical efficiency
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Sustainable performance across multiple seasons validated the approach as repeatable skill, not variance
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League-wide impact accelerated adoption of three-point-centric offense across the NBA
The season fundamentally shifted basketball's understanding of shooting efficiency. What was once considered inefficient volume shooting became optimal shot selection. The metrics told a clear story: if you can shoot threes at elite rates, you should shoot as many as possible.
Discussion Questions
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Curry's FG% of 50.4% would historically be considered merely adequate. How do traditional FG% interpretations mislead when applied to three-point-heavy scorers?
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If a player shoots 40% on threes and 45% on twos, how should they allocate their shots? How does Curry's season inform this decision?
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How might defenses have adapted differently if they understood eFG% and TS% implications earlier in Curry's career?
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What statistical methods could capture Curry's "gravity" that traditional efficiency metrics miss?
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Has Curry's 2015-16 efficiency been matched or exceeded since? What does this suggest about the uniqueness of the performance?
Data Sources
- NBA.com official statistics
- Basketball-Reference.com
- NBA Stats tracking data
- Cleaning the Glass
- ESPN Stats & Information